Which of the following statements is true about the contingency perspective? Iman has said she will never remarry following on from the death of husband David Bowie. 1. During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. c. Consumers preferred unbranded products over branded products. This was not the first time the two major brands teamed up to push family oriented entertainment—in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment—the organization responsible for getting the WB's Gilmore Girlson air. A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? Why did woman become the primary target for advertisers in the 1920s? A. Nonfiction deals with imaginary people and made-up events. With the addition of new channels like mobile apps and other new technologies,: d. e-commerce and m-commerce has changed the way people shop. B) The growing size of online newspaper audiences has Question 10 2 out of 2 points Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about The foundation was laid for advertising to become a prominent part of the business environment when the Westernworld turned to _____ as the foundation of economics. National firms started putting names on their products because. A price setter usually has a large market share b. During which era were big businesses and advertising viewed with suspicion? 77. An employer can deduct the full cost of meals provided to employees as compensation. Companies want to increase loyalty amongst their audience. a. it can avoid consumers' welltrained avoidance mechanisms to advertisements. In branded entertainment, people c. became aware of its own role in consumer culture. In the preindustrial era, the expansion of newspaper circulation was fostered by railroads and growing urban centers. They made most of the purchasing decisions for the household. The expansion of newspaper circulation in America was fostered by: c. extended railroads and growing urban centers. The focus was on clean and minimalist advertising. High absolute cost B. They are not as popular as they used to be. c. Advertisers adopted a tough, no-frills advertising style. By the late 1800s, manufacturers were developing brand names. In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. Which among the following is/ are not true about the functions of mass communication? Branded entertainment is the process of combining a brand’s marketing strategy with entertainment, and is also known in the marketing world as "advertainment". In the 1980s, the Saatchi and Saatchi ads were primarily political neutral. Which one of the following is a way to improve the S/Q rating of branded pairs produced at a particular production facility? a. a. 67. Which of the following is a major factor that gave rise to advertising? b. It would not exist without the marketer's support. The state's textile industry has found it difficult to compete with oversea textile industries. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. A) The reach of a national newspaper such as USA Today is comparable to the reach of network television. 47. 64. Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? Doyle Dane took over the account around 1959. 63. This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. With branded content, the needs of the audience are always the priority. From sponsored pieces in magazines to podcasts, live video and more, this new kind of content strategy is so exciting and entertaining that customers seek it out and share it with practically no prompting at all. Which of the following is true about advertising during the period between1993 and 2000? 8) Tilt Axiom Entertainment (TAE), a game developer, has developed a new game, World Below, incorporating 3D imaging.In order to get wider distribution, TAE took part in the Gaming Entertainment Expo, hoping to sell the game to a distributor. Ads for products during the "P.T. Ads in the designer era were marked by _____. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? Which of the following is true about the designer era of advertising? Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. Ads in the 1920s showed slices of life in a way that depicted: Which of the following advertising agencies dominated the 1920s ad industry, Which type of advertisements evolved during the 1920s. 76. Which of the following is true about the designer era of advertising? The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. In the mid-1800s, advertising was done through . d. The messages were informational in nature. a. it blends advertising and integrated brand promotion with entertainment 68. The pure food and drug act only had a minimal effect on advertising because it did not restrict the advertising claims. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. During the 1840s, the. a) Direct sale from the manufacturer to consumerb) Sale through brokersc) Sale through specialist retail outletsd) Sale through many general retail outlets d. Ads openly promoted consumption, but in a conservative way. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. Which of the following is true about advertising during the great depression? Which of the following is not true? c. It was understood that Internet adverting was going to change the advertising landscape. Why Branded Content Works Better Than Traditional Advertising It blends advertising and integrated brand promotion with entertainment. b. Banks considered advertising to be a sign of financial weakness. B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … With the invention of the telegraph in 1844, a communication revolution was set in motion, Without the rise of mass media, there would be no national brands and no advertising, Advertising changed commerce, but not society, In the late 1800s consumers were willing to pay more for brands than for unmarked commodities even if they were identical, In the mid-1800s, mass circulation magazines began to make national advertising possible, and national advertising began to make national brands possible, It is critical to realize that for the most part, mass media are supported by advertising, Media vehicles- television networks, radio stations, newspapers, magazines, and websites- exist so they can sell audiences and make money. 51. 55. Which of the following is true about advertising during the period between 1993 and 2000? Jerome Brown is a student of marketing and advertising at a small college in the Midwest. 44. the following is not true about trade shows? Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. Branded entertainment gets lesser First Amendment protection than ordinary advertising does. A. Mass-communication performs the function of persuasion B. Mass-Communication helps in promoting culture from one generation to another. 78. 80. The 1970s was America's age of , and the advertising of the time reflected this. The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics. Fox Digital Studios puts focus on branded entertainment, as News Corp. rebrands studio to incorporate more advertising into content. This new marketing has been used again and again in movies, to the New Emmerdale vicar branded 'too good to be true' liverpoolecho.co.uk - Sophie McCoid Emmerdale viewers were quick to question the new vicar Charles' motives on tonight's episode, with some suspecting he could be an Which of the following is a major factor that gave rise to advertising? This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertisings role in the war effort, Men became the major target of advertisers in the 1920's because they were the head of the households and made most purchasing decisions, During the 1920's "fantasy" advertisements dominated the ad industry, In 1924, Bruce Barton in his book, The Man Nobody Knows, portrayed Jesus as the archetypal ad man, Advertisers responded to the Depression by adopting a tough, no frill style in their ads, During the widespread poverty of the Great Depression, most segments of the population believed in the power of advertising, During the 1950's a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its hayday of 1920, After WW2 and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiments that "you know its an ad and so do we", The creative revolution was a period of time in which advertising started to take on themes, language and look of the revolutionary 1960s. 57. a. How did early marketers establish a degree of power with their brands? Beginning in 1928, the US Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. During which era of advertising did consumers first begin to surround themselves with devices related to communication? This helped them: 45. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? Selected Answer: Branded entertainment. He has been given the task of researching the history of modern advertising as a part of a group presentation. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. In the mid 1990s, William T Esrey, chairman and CEO of sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. 49. 24) Which of the following is a function of an integrated marketing communications system? When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. Here are some descriptions of the ads that he finds: b. Branded content is about enhancing the image of the brand. ", c. the branding of products became the norm. Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The ad simply said. During the 1840s, the ____ emerged as a way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures. Which of the following is true about advertising during the Great Depression? 46. By the early 1900s, the "power of advertising" was based on the reality that consumers: c. are willing to pay more money for brands. “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. Which of the following is true about advertisements in the pre industrialization era? During the , advertising messages were primarily informational in nature. D? 43. D. Nonfiction can contain facts, opinions, and ideas. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? 74. In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. Short stories are examples of nonfiction. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. Television advertising was influenced by rapid cuts with a very self-conscious character. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. How were women depicted by advertisers in the 1950s? 83. National firms started putting names on their products because: c. brands commanded a higher price than commodities. 50. Which of the following types of advertisements evolved during the 1920s? How to make justice-oriented branded entertainment As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political. c. art directors and copywriters began to have more say over how agencies were run. Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. 94. During the 1950s, Americans began to fear: a. that they were being seduced by subliminal advertising. In the early and mid-1800s, soaps were made from animal fats. a. Andrew Hampp covers cable TV, out-of … Ads no longer reflected traditional values. 71. Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. One of the changes seen in advertising during the 1980s was the: a. growth and impact of British agencies. Which of the following is true about advertisements in the 1960s? B. This meant that advertisers were now: 61. 40. The 65-year-old supermodel has described her late spouse, who died of cancer in 2016, as her "true … Barnum Era" (1875 to 1918) were characterized by: a. a bold and garish style filled with incredible claims. Which of the following is true of branded entertainment? a. deceiving and filled with false facts. 52. A. Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. By getting consumers to identify them and pay higher prices for them. d. consumers can communicate with each other. Which of the following is true about textiles and Georgia's economy? Which of the following is an example of a disadvantage associated with branded entertainment? Ads in the designer era were marked by. 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