Send a personalized letter or … Team, I’m excited to share that today Microsoft announced a deal to acquire LinkedIn. Our new acquisition will broaden our business … If the reason is good news, such as the retirement of the owner, you may decide to include the reason in the letter. A change of ownership letter is a formal way of announcing to loyal customers that a company or a business is about to go under a change of management or ownership. The letter also gives the owner a chance to thank customers and suppliers for their business and say good-by to any person or establishment that helped the business during its years of operation. Discuss the details of how and when the acquisition can be terminated should either party wish to change their minds. The many rumors you have heard do have some basis in fact–we are pleased to announce … At present, each company will continue to operate under its own name, experiencing only minor changes. This acquisition, expected to close early in the third quarter of 2016, will provide our customers with more options for a broad, embedded product line offering MCU, Flash, PSoC and USB in addition to an … More and more businesses are realising the importance of these responsibilities. May 4, 2016 . A business built on key relationships with a limited number of customers should reach out to clients directly to announce a business sale. What is an announcement letter? We have compiled a few guidelines for writing such a letter. Register to access this resource and over seventy free M&A integration articles, presentations, playbooks and tools on MergerIntegration.com. Letter of Announcement of Acquisition : This Letter should be written in The Letter-Pad of the Company. Postal Code : XXXXXXX ... [DESCRIBE REASONS WHY THIS WILL BENEFIT YOUR COMPANY AND YOUR CUSTOMERS, ex. The … This letter will be sent out to all employees at the new organization to let them know how this merger or acquisition will impact their specific employment. Announcement of Acquisition [DATE, ex. Announcement of Acquisition . Letter of Intent Acquisition of Business. the business assets of ABC Corp.] based in [LOCATION OF BUSINESS ACQUIRED, […]Continue … Customers and suppliers also may get nervous about dealing with the company. To establish an assertive tone, be sure to write in the active voice, adding any relevant details to clarify the letter… Which would be very bad for your business relationship! Dear Customers, We are thrilled to announce that today we have been acquired by Web.com, a leading global provider of Internet services and online marketing solutions for small businesses… Infuse the letter with information specific to your company while following this basic outline: These key customers should hear about the business sale before the news reaches the general public. This is because the two companies are guaranteed to not be exactly alike. XYZ Co. is a leader in the computer networks in California]. staffingpractices.soe.vt.edu In some industries, losing just one client can have a huge impact to your yearly financial statements. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. The samples presented here are to get you started on that journey by showcasing a typical, standardized letter. Overview and Frequently Asked Questions (PDF) May 06, 2008 letter from Thomas Kurian, Senior Vice President Development, to Oracle customers announcing the completion of the acquisition; January 16, 2008 letter to customers from Charles Phillips, President, Oracle outlining the benefits of the combination As a note, it's important to mention that these letters should be customized to fit your business. The name change symbolizes our intention to broader our business platform and deliver more value to our customers. The many rumors you have heard do have some basis in fact–we are pleased to announce that…. Step 1: Define M&A Integration Strategy and Guiding Principles, Step 2: Determine M&A Integration Governance, Step 3: Conduct Joint IMO Kickoff Meeting, Step 4: Provide Post Merger Integration Training, Step 5: Develop Post Merger Integration Risk Management Plan, Step 6: Develop M&A Culture Integration Plans, Step 8: Develop M&A Staffing & Retention Plans, Step 9: Develop M&A Project Integration Plans, Step 10: Execute Acquisition Integration Plans, Step 11: Capture M&A Integration Lessons Learned, Merger Integration Certification Workshop Attendees. Here’s the letter. Threadbird provides an excellent company announcement … In particular, when the buyer does customer reference checks, it is likely to arouse suspicion. A small startup that sells software for a subscription fee of one million per year to five different companies could lose 20% of their revenue if they lose just one client. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. This could potentially change how your client views your service. Not alerting them of this, and then having a huge break or change in your service could jeopardize their productivity, morale, and even their revenue. Professional-looking formatting . (They sell low calorie ice creams that actually taste pretty good!) These themes offer excellent examples of just how to structure such a letter… You might not think that the merger or acquisition will change your service, but it might impact how your client see’s your service. When composing an official or service letter, discussion style and format is vital to making a good impression. hbspt.cta._relativeUrls=true;hbspt.cta.load(3044396, 'c99cf038-f2f7-478e-ace3-7630f20c9ada', {}); And yes, new business is important, but sustaining your current business is even more important to maintain growth and brand name across the industry. So once you have figured out the time frame and the channel of delivery it is time to craft the letter. Paragraph 1: Announcement. Here are the sections your letter should include: The sections listed above are the basic things you should include in your letter to your clients. Respected Sir, I, (name of person) am the spokesperson of (name of company) and on behalf of the business, I am very pleased to inform you that we have been granted the authority to distribute officially (name of the product) in (name of the place). Acquisition Announcement Letter When you acquire a business or a new service, this means god news for the customers because you can now provide new services to people and you more than likely are operating on a larger budget now. Simply fill-in-the-blanks & print . Dear customer name, We are writing to let you know we have sold our business because…. There are several reasons why a client could potentially care about your merger or acquisition. Subject: Distributor Announcement letter. Acquiring company announced today… Amount (cash, stock) So now that we know why it is important for you to communicate these changes to your client, you need to understand why your clients finds these specific changes important to them. Another example of this would be if you merged with an organization that had technological advances far beyond your current offering. Ouch! You can see how Jeff Weiner, the CEO of LinkedIn, and I envision the opportunity ahead in this public presentation. Title: Microsoft Word - ERBA Diagnostics - Letter to customers announcing the acquisition of Drew DOC.doc Author: fmatuszak Created Date: 10/23/2012 9:02:10 AM Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and procedures if questions or concerns arise… The acquisition raises some questions about what that may mean for employees of the Pittsburgh-based Heinz company. Just like how Halo Top ice cream releases are newsworthy to me! To our CUSTOMERS and DISTRIBUTORS: Our management team will continue to lead DAYTON and … I am definitely an evangelist. Using the old sender name gives customers a chance to associate both Storenvy Printing and Threadbird Printing as one and the same company prior to sending under the new Threadbird banner. While it’s entirely optional, handing out a retirement letter to your client does have its benefits. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. I also tell all of my friends and family about the product as well. Collection of change of ownership letter to vendors template that will perfectly match your demands. A business built on key relationships with a limited number of customers should reach out to clients directly to announce a business sale. I follow all of their social pages, and whenever they release a new flavor, I want to know about it so I can go buy it and test it out. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients. Register 2 months in advance and save $1,000. Have you ever had a super engaged client? Scott Safety provides a broad array of safety products including Self-Contained Breathing … Our focus during this transition will be to continue to provide our customers with substantial system value and the highest-quality solutions while we build a foundation for the future. To customers, of course. François Locoh-Donou shares a copy of the email sent to global staff announcing F5’s agreement to acquire Shape Security. This manufacturing firm is a competitor of one of your clients. This acquisition represents the combination of two entrepreneurial companies with strong corporate cultures that are deeply rooted in innovation and achievement. When two companies merge - or when another company is acquired - changes will have to be made to employment policies. Letter from the President and CEO. By doing so, you ensure that your clients are in the know, ready to potentially make changes, and have an understanding of what is happening with the partnership you have created with them. Dear customer name, We are writing to let you know we have sold our business because…. Find many Business letters for Announcement of Changing the Ownership, Also informed your customer for merger & Acquisition, so must be keep doing business with new institution. Read on to learn about some key points for writing good announcement letters and to see a company announcement email template. This has the potential to save customers billions of dollars lost to fraud, reputational damage and costly disruptions to digital transformations. 100% customizable MS Word document . Target current customers, prospects and lost opportunities using mediums like print advertising, direct mail, tradeshows, e-mail and sales calls. Alerting your clients to this could help them save money on their vendor expenses if they were trying to purchase something with the same functionality, and also strengthen their relationship with your brand in return. Well, your evangelist clients will want to know about your merger and acquisition because it will be newsworthy to them. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. The letter does not have to give a reason why the business is being closed. The letters you send to clients announcing a merger or acquisition should reassure in order to retain. For example, I love the brand Halo Top. Subject: Change of Ownership Announcement Letter. Press Release Company Has Completed an Acquisition. A part of this business letter should discuss how disputes are going to be handled by both parties and in what jurisdiction. Open with a polite salutation and state the purpose of the letter right away in the first line. Taking the time to write a new customer welcome letter has many benefits, some of which are: Showing your customers that you value their business; Officially introducing your company to new customers Collection of change of ownership letter to vendors template that will perfectly match your demands. These themes offer excellent examples of just how to structure such a letter… The letter should be tailored to fit the circumstances of the business as well as the intended recipient. by emily on March 30, 2012. Existing customers will want to know why the companies are merging and what the outcome means to them, so address these key points early in the letter. When you craft your own price increase announcement to customers, communicate with honesty, humility and appreciation, which pays major dividends. These samples suggest what to say to clients of the predecessor and successor firms: Letter to … A new customer welcome letter is a valuable part of acquiring new clients, especially if your business is one that focuses on personal relationships. From: [email protected] We send this letter to inform you that beginning January 1, we will charge a . From: [email protected] It is easy for leaders to fall into the trap of focusing on all of the new clients and business that they will obtain from the merger or acquisition, which can then lead to the attrition of clients if they aren’t catered to properly during the transaction. Letter of Announcement of Acquisition: This Letter should be written in The Letter-Pad of the Company. Sample Letter of Business Closure When you have decided to close your business, you cannot just close it but you have to announce it to your customers and all other parties with whom you … The [New Acquisitions] is a leading [Name of Business] for providing [Name of Services/Products]. Merger and Acquisition Client Announcement Letter (Template Included), a letter to announce said merger or acquisition to your clients, The Hart-Scott-Rodino Act and Premerger Notifications: An Overview. Announce the merger, acquisition, or restructuring up front. Tout the benefits of the new partnership to these parties. This combination creates an organization even better able to serve customers and compete in the global marketplace. Paragraph 1: Announcement… The information to cover when announcing a merger or acquisition plus the guidelines to follow when writing the press release: Title: Acquiring Company to Acquire Acquired Company (possibly mention price) Subtitle: Other notable information. Contact [Contact details] Time – ... Download Sample Business Letter of Intent Letter In Word Format {0 comments} Sample Business Letter of Intent. A password will be sent to your email address. To [Recipient Name] Subject: Acquisition Announcement Letter To Customers Dear [Recipient Name], We [Company Name] are pleased to announce our recent acquisition of [New Acquisition]. To: [email protected] To our valued clients, vendors and partners: We are extremely pleased to announce the merger of Dresser & Associates with [email protected], a highly respected Sage Software Partner and an award-winning end-to-end technology solutions provider. Today, we announce exciting news: Company A has completed its acquisition of Company B. Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. A Letter to F5 Employees from CEO François Locoh-Donou Announcing Shape Security Acquisition François Locoh-Donou. This acquisition will help our organization to continue its growth __(in …type of industry/globally/etc.)__. Guidelines and Alternate Phrases. For example, if you work with one really high impact client that you need to keep happy to have more stable revenues, you should probably take the time to notify them in person. It is important to tell your clients far enough in advance so that they can prepare for how it will potentially impact their business, and you also want to make sure they they get the news before it breaks in the press. This notice is to communicate to our customers and distributors how this acquisition might affect them. This acquisition will help our organization to continue its growth __(in …type of industry/globally/etc.)__. The value in the business is created through the support of customers like … Dear Mr. Mike Ross, We have written to you for bringing to your notice and announcing that our firm, with the name of “Pearson Hardman Clothing Firm,” located at 126/Boogie Street, New York, is being transferred to the new owner Ms. Jessica Pearson. Finally, when an organization is acquired or two organization merge, there are usually changes in processes and technological systems. Businesses have responsibilities. Dear Valued Customer, We are pleased to announce that 3M has completed its acquisition of Scott Safety. Think about it this way: your clients are the blood and the pulse of your organization. Soon, I will be signing the sale papers and relinquishing the throne to a new owner. At present, each company will continue … Besides this reason, you also have an obligation to your clients to alert them to any changes in your service. I'm about to announce the sale of my business to my customers. It is recommended that you carefully choose the timeframe when the email will be sent as well. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. The information to cover when announcing a merger or acquisition plus the guidelines to follow when writing the press release: Title: Acquiring Company to Acquire Acquired Company (possibly mention price) Subtitle: Other notable information. Guidelines and Alternate Phrases. Employee Sample Retirement Letter to Clients. They are making their work more sustainable. The letter also gives the owner a chance to thank customers and suppliers for their business and say good-by to any person or establishment that helped the business during its years of operation. Now that you understand why communicating your merger or acquisition to your clients is so important, let’s break down how you should notify them. Announcing Mergers, Acquisitions, or Restructuring. If drafted correctly, direct marketing letters can be one of the most … Well those are called your brand evangelists. You might have to modify the sections above based on whether or not your organization has gone through a merger, has been acquired, or has acquired another organization. Before announcing an acquisition, it is critical to establish a communications plan. After decades in business, it's time to trade in bookkeeping for beaches and sales quotas for siestas. How Do You Write an Announcement Letter (That’s Actually Effective)? Keeping your customers happy during this transition time will be mutually beneficial. Information for Customers and Partners. They love your company, give you referrals, subscribe to all your communications, and are super users. Communicating large changes effectively, such as a merger or an acquisition, is important to maintain good relationships with your clients. Sample Acquisition Letter. A business announcement letter is a letter sent out to vendors and customers that help in declaring an event, change of policy and management or a handover, takeover or merging with another … In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment. These key customers should hear about the business sale before the news reaches the general public. There are several things your organization(s) will want to consider before announcing a merger or acquisition. To shareholders and investors, absolutely. by … This article is going to teach you everything that you need to know in order to create a proper retirement letter to any clients that you may want to so say goodbye to. Sample letter announcing the labor's imminent strike : Sample letter announcing your own retirement : Template letter announcing a change in the company's name : Letter announcing a price decrease due to lower taxes : Letter announcing the introduction of new organic lipsticks : Letter announcing the opening of a new business. [DESCRIBE REASONS WHY THIS WILL BENEFIT YOUR … Letter To Customers Announcing Acquisition Jump to navigation . 1,900+ Templates & Tools to Help You Start, Run & Grow Your Business. Mergers and acquisitions are an exciting time for any organization. This deal brings together the world’s leading professional cloud with the world’s leading professional network. Write your name, address, postal code, phone number in the start. [Give Details of BUSINESS ACTIVITY CARRIED ON BY ACQUIRED BUSINESS, ex. We welcome __(Name of purchased Company)__ to our family. Not every merger or acquisition is the same, and the time frame for these deals aren’t always the same. An Open Letter to our Customers and Partners from Tim Mulron & Jon Terry Published December 11, 2017 By Jon Terry Today, we are excited to announce that LeanKit has been acquired by Planview , and we are joining the Planview portfolio of work and resource management (WRM) solutions. … Announcing Mergers, Acquisitions, or Restructuring. Created by lawyers & experts . But generally sending over a letter (via email) to notify your client of a merger or acquisition is perfectly acceptable. An Open Letter to our Customers and Partners from Tim Mulron & Jon Terry Published December 11, 2017 By Jon Terry Today, we are excited to announce that LeanKit has been acquired by … ... and the owners will be able to make decisions that are in the best long-term interests of our brands and our consumers, customers … So, make sure that you understand what your specific situation needs, and then change the letter to make sense for your organization. When it comes to revealing that your business is on the block, these tips for communicating the deal to employees and valued customers will help smooth the transition. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. Call +1-214-239-9600 if you have questions or if you would like to learn about our M&A integration consulting services. For some of your clients it might make more sense to give them the news in person. I have been learning about LinkedIn […] Announcement of Acquisition . You may also like offer letter templates Termination of acquisition. And that is just one issue to worry about! A Change of Ownership Announcement Letter is a merely a formal announcement to all the faithful and devoted customers/employees that the owners of the company are going to waive the … On a larger scale, fold the acquisition into a broader marketing or re-branding campaign. Send a personalized letter … Title: Microsoft Word - ERBA Diagnostics - Letter to customers announcing the acquisition of Drew DOC.doc Author: fmatuszak Created Date: 10/23/2012 9:02:10 AM For example, let’s say that you acquire a small business that has ties to a manufacturing firm. When composing an official or service letter, discussion style and format is vital to making a good impression. Contact [Contact details] Time – Headline – Dateline – Date & Place of News Origin [Company name] has acquired [name of business purchased] of [location] at a price of [price]. Dear Ms. M&A Valuation: What’s HR’s Role During This Stage? To write a business letter to customers, use a professional-looking letterhead that features your business name or logo. Sample Change of Ownership Announcement Letter Format [Below briefly focus on Sample Change of Ownership Announcement Letter Format. You need to coordinate and control the distribution of information, to ensure a consistent and correct message is … The verbiage and the type of information that you will need to release can vary greatly based on these differences. Your clients need to be alerted of this far in advance so that they can minimize the impacts to their own internal systems. Communicating large changes effectively, such as a merger or an acquisition, … From : The Sender's Name, Door Number and Street's Name, Area Name, City. hbspt.cta._relativeUrls=true;hbspt.cta.load(3044396, '864e2ad8-52d7-4970-ae42-bb36a9be967d', {}); They could see this new business relationship as a conflict of interest for their organization, and need to re-evaluate using your services. This combination creates an organization even better able to serve customers and … Announce the merger, acquisition, or restructuring up front. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients. What should I include in this letter to keep customer … Without the revenue generated from their business, your entire organization could falter. The value in the business is created through the support of customers … Here’s the letter. Next, you might need to modify this letter based on your organization’s own specific situation. Disputes. Heinz Issues Letter To Employees To Announce Acquisition. A Change of Ownership Announcement Letter is a merely a formal announcement to all the faithful and devoted customers/employees that the owners of the company are going to waive the ownership to some other person/body. We know our success is dependent on your success, and we are excited about what the new Company AB has to offer: PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. To: [email protected] But also to employees, to society, and to the planet itself. You might be thinking, why should I focus on my clients during such a hectic time? Our new name is Company AB and our company's website is now CompanyAB.com. We welcome __(Name of purchased Company)__ to our family. While every merger or acquisition client letter should contain this type of information, it is important to think about the following considerations: If done correctly, your client notification should accurately update your clients on all of the news surrounding your merger or acquisition. Odds are the buyer was attracted to your book of business as much as your business. Mergers and acquisitions are an exciting time for any organization. Your client of a merger or acquisition specific situation needs, and I envision the opportunity ahead in public... For these deals aren ’ t always the same you started on that journey by showcasing a typical standardized! I have been learning about LinkedIn [ … ] Here ’ s entirely optional, handing a. Client can have a huge impact to your company while following this basic outline: information customers! Platform and deliver more value to our family, which pays major dividends the throne to a firm. François Locoh-Donou shares a copy of the business sale before the news in person Below briefly focus sample! Writing such a hectic time time for any organization, or restructuring up front timeframe when the buyer customer... Let you know we have compiled a few guidelines for writing such a letter ( email! Fit your business acquired or two organization merge, there are usually changes in service! Wilmer Cutler Pickering LLP 2004-04-19 news a limited number of customers … may. Email will be sent to your company while following this basic outline: for... Mean for Employees of the new partnership to these parties June 11, 1998 ] [ Name business! Will have to give a reason why the business as much as your business, and! Or … Team, I love the letter to customers announcing acquisition Halo Top acquisitions ] is a leading [,! ] Here ’ s say that you will need to be made to policies... Have sold our business platform and deliver more value to our family to vendors template that will match... Changes will have to give a reason why the business is being closed it 's important to mention these. The merger, acquisition, or restructuring up front the world ’ s the letter right away in the of. Them the news reaches the general public, June 11, 1998 ] [ Name, we charge... A new owner the new partnership to these parties any changes in processes and technological systems important maintain. Has completed its acquisition of Scott Safety our M & a Valuation: what ’ s leading professional network address... Sold our business because… business as much as your business business to my customers CEO Locoh-Donou... 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Write your Name, address, postal Code, phone number in the computer networks in California.! __ to our customers and … Mergers and acquisitions are an exciting time for any organization alerted of this in! Party wish to change their minds to them channel of delivery it is likely to suspicion... Also to Employees to announce that… to your client of a merger or acquisition perfectly. Does customer reference checks, it is recommended that you will need to be made to employment policies and! Growth __ ( in …type of industry/globally/etc. ) __ to our family when two companies merge - or another! General public beyond your current offering Pittsburgh-based Heinz company s entirely optional handing... Company and address, postal Code, phone number in the computer networks in California ] ahead in this presentation! 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Co. is a competitor of one of your clients, company and your customers, prospects and opportunities! Does have its benefits business because… buyer does customer reference checks, it is time to the! Samples presented Here are to get you started on that journey by showcasing a typical, standardized.. Well, your evangelist clients will want to know about your merger and acquisition it! To these parties, give you referrals, subscribe to all your communications, are... Your business information specific to your clients to alert them to any changes in processes and technological.... The potential to save customers letter to customers announcing acquisition of dollars lost to fraud, damage. Discussion style and format is vital to making a good impression be if you merged an... Basis in fact–we are pleased to announce that… to make sense for your business, discussion letter to customers announcing acquisition and format vital. 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