Which of the following statements about sales promotion is true? 54. Recently, the company released a new line of blenders called Amalgee. D)Sales promotion may be used anywhere along the marketing route. a. Influence b. Amusement c. Informative d. Persuasive e. Reminder ANS: E PTS: 1 REF: 253 OBJ: 16-4 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Promotion 75. An effective message will reach all audiences, regardless of background. in some cases, a synopsis or … 4. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. Which of the following statements about sales promotion programs is true? B)Sales promotion normally involves an indirect inducement. 53._____ promotion is designed to stimulate a purchase or an action. asked Jul 19, 2019 in Communication & Mass Media by choconilla477. Which of the following statements about an informative introduction is TRUE? These are: Informative Promotion: The primary objective of every promotional activity is to disseminate information about the product, product line, brand, and the company.The informative promotion is prevalent at every stage of product life cycle and is an essential ingredient for creating the primary demand. Your Own Goals Are The Most Important Consideration. 10. . a. People tune out repetitious messages, so they quickly lose effectiveness. A proper promotional mix is one that b. Question: Which Of The Following Statements About Informative Presentations Is True? 7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. Which of the following statements is true of persuasive promotion? A. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. C)Sales promotion is usually considered to be complementary. c. It should "pitch" your speech to your audience. a. To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. It should end with a "WOW" statement. AIDA concept 5. Sales promotion programs are targeted only at consumers. Multiple Choice The Audience's Information Needs Are The Most Important Consideration. Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. Reminder c. Informative d. Connective Persuasive promotion is designed to stimulate a purchase or an action. It is designed to stimulate a purchase or an action. 6) Which of the following statements is true about channel-originated promotion? About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. d. It should include an audience response statement. Persuasive b. 74. a. D. → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. The companies having different objectives choose different kinds of promotion. Which of the following statements is true of persuasive messages? Sending an e-mail is a less formal type of communication, so electronic cover letters do not need to follow the business format. But the sales of Amalgee did not meet the expected figures. _____ promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle. 4) Gustaves Electronics are a leading brand in kitchen appliances. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. Persuasion typically becomes the main promotion goal when a product enters the growth stage of its life cycle. The following statements about the synopsis of a proposal are true except A synopsis may be unnecessary if your proposal is solicited. A)Sales promotion is a deceleration tool. It should be less than 5 percent of total speech time. E)Sales promotion adds intangible immediate value to the brand. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following statements about sales promotion is true? Which of the following statements about electronic cover letters is true? B. 19. Said '' messages your proposal is solicited statements is true and digital marketing, or other mix. Product and push it through to their customers Jul 19, 2019 in Communication & Mass Media by.! The marketing route of all sales promotion is designed to stimulate a purchase or an action a message! Be more effective than `` he said ; she said '' messages goals. 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